Humour in Advertising

So I'm beginning an exploration of humour as a feature of advertising - particularly in regard to product advertisments. This is light research to aid my Graphic Design project. I'm doing musical identity for local band The Zoup, and want to base the idea around a summer campaign for them, that in some way incorporates humour in a fun and universally appealing way :)

The first thing that jumped to mind is our local controversial Tui beer billboards. However, I struggle to understand these - or find them funny ;)

Although, this one makes a bit of sense at the moment.


Guerrilla Girls used humour in their art to address their cause - equal rights for women in society.

Sarcasm appears to be a pretty effective tool when it comes to easily accessible humour.